Spotify Family and Google Home
Project: Advertising Campaign

Spotify & Google Home

I teamed up with LA-based agency F&F to create two campaigns for a partnership between Spotify and Google Home. In this first campaign, we focussed on the Spotify Family plan.No matter how much you love your family, living with them can be tough. For instance, if you want to listen to your favorite song, but your dad's lame rock&roll is blasting through it. We used the struggle as the starting point to create this tongue-in-cheek campaign. The campaign was rolled out online globally and as out-of-home advertising in the USA, including billboards and even hand-painted billboards by the one and only Colossal Media from NYC.

Dancing boy in pink and blue, dancing to Frank Ocean
Instagram story mock-up of Sandy van Helden's campaign for Spotify and Google Home mini
Billboard placement Sandy van Helden's campaign for Spotify and Google Home mini
A couple in purple and red dancing to their own favourite song
Outdoor placement of Sandy van Helden's campaign for Spotify and Google Home mini
Billboard of Sandy van Helden's campaign for Spotify and Google Home mini
Boy in dungarees dancing listening to Phil Perry
Instagram story mock-up of Sandy van Helden's campaign for Spotify and Google Home mini
Outdoor placement of Sandy van Helden's campaign for Spotify and Google Home mini
Annoyed teenage girl
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