Estée Lauder

Live Customization at event for Estée Lauder by Sandy van Helden, flower design on tote-bags
 

Estée Lauder invited me to customize tote bags live at an event at The Bijenkorf in Amsterdam last weekend. The live drawing session was organized to celebrate Mother's Day, and I was asked to create personalized bags for the customers. I customized a tote bag for each customer with their favorite flower design drawn in their favorite colors. 

For the design, I took inspiration from Estée Lauder's spring campaign and used markers to draw the designs on the bags, which was a fun way to incorporate the brand's vision into the customized bags.

Live Customization at event for Estée Lauder by Sandy van Helden, blue flower design on tote-bags
Live Customization at event for Estée Lauder by Sandy van Helden, three flowers in blue on tote-bags
Live Customization at event for Estée Lauder by Sandy van Helden, happy customer with blue flower design on tote-bag
Live Customization at event for Estée Lauder by Sandy van Helden, purple flower design on tote-bags
Live Customization at event for Estée Lauder by Sandy van Helden, pink flower design on tote-bags
Live Customization at event for Estée Lauder by Sandy van Helden, three pink flowers on tote-bag
 
 

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