Astrid & Miyu
Sandy van Helden Sandy van Helden

Astrid & Miyu

Astrid & Miyu commissioned me to create an art piece for their new store in Amsterdam. The piece highlights all the milestones of their brand. I used one of their items, the Story Chain, as a border to frame and ground the overall composition. Within this border, I illustrated various smaller images that depict each milestone.

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Ace Adnight 2024
Sandy van Helden Sandy van Helden

Ace Adnight 2024

Ace invited me to host a live drawing session at their Ace gallery during Adnight 2024. I decided to create illustrated snapshots of the evening. As guests mingled and explored the gallery, I captured the visitors in analog Polaroid pictures that they could pick up at the end of the night as keepsakes. I had so much fun connecting with like-minded people in the creative scene.

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Estée Lauder
Sandy van Helden Sandy van Helden

Estée Lauder

Estée Lauder invited me to customize tote bags live at an event at The Bijenkorf in Amsterdam last weekend. The live drawing session was organized to celebrate Mother's Day, and I was asked to create personalized bags for the customers. I customized a tote bag for each customer with their favorite flower design drawn in their favorite colors.

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Kasstoor
Sandy van Helden Sandy van Helden

Kasstoor

I recently had the pleasure of live drawing at Kasstoor for a Vipp event organized by W Green. It was a great experience to be part of this well-curated event. As someone who is passionate about design, I loved getting the chance to connect with guests. We talked about their favorite furniture designs, and I illustrated these pieces for them.

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Verve
Sandy van Helden Sandy van Helden

Verve

Internationally renowned design studio Vevre recently decided to switch things up this Christmas. To give back to their hardworking team, Rindor invited me to do a live drawing session during their annual Christmas party. During the event, I captured the festive faces and outfits of their 40 employees.

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H&M
Sandy van Helden Sandy van Helden

H&M

For the reopening of an H&M store, Silk Relations GmbH invited to live draw the visitors. It was a huge success, with a long line of people waiting to get their portrait done. I decided to take pictures of the visitors so they could explore the store.

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