Benefit Cosmetics / LVMH
Project: Brand Icons

Benefit Cosmetics - Brand Illustrations

Benefit Cosmetics (LVMH) is an American cosmetics brand founded in San Francisco by two sisters, Jean and Jane Ford. In 2019 they were working on a rebranding of the stores and asked me to create a set of icons they could apply in many different ways; on products, packaging, merchandise, wallpaper, mirrors, etc. The icons had to be bold, fun, girly, and playful. In addition to the set, I've created some illustrations for their socials and newsletters. 


Red lipstick mouth biting on lower lip, showing heart shaped braces, illustration by Sandy van Helden
Instagram post mock up of illustration for Benefit Cosmetics by Sandy van Helden
Pictures of Benefit Cosmetics packaging including Sandy van Helden's illustrations
Instagram post mock up of illustration for Benefit Cosmetics by Sandy van Helden
Icon set Sandy van Helden designed of Benefit Cosmetics
Split view of a eye looking into a pocket mirror and the front of Benefit Cosmetics new store in Soho, Londen
Picture of Benefit Cosmetics collaboration with crocs, showing Sandy van Helden's icon
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