Illustration of a kneeling woman looking at a bottle of Routinely, by Sandy van Helden
Picture of a woman for Routinely

Routinely
Project: Brand Illustrations

Routinely Brand Illustrations

For this project, I teamed up with Routinely, a new skincare brand specializing in smart skincare. They aim to cut through the noise of the skincare space and asked me to make brand illustrations that fit this vision. This leads to this crisp and clear style with a pop of personality. Below, you can see different stages of the project, the sketch phase being crucial for a project and style like this.

Twelve sketches for Routinely by Sandy van Helden
Illustrations by Sandy van Helden shown in the layout of the Routinely website on mobile
Picture of Routinely's products.
Illustrations by Sandy van Helden shown in the layout of the Routinely website
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