The Hoxton Hotel

The Hoxton commissioned me to create an illustration set for The Hoxton's new location in Amsterdam, housed in the iconic Lloyd building. The purpose of the set is to help guests navigate in and around the hotel in a playful manner. The illustrations are custom-made for this one location, so I drew inspiration from the surrounding neighborhood and incorporated some Dutch traditions, making it a fun project as I live in the same area. The Lloyd's interior design inspired the colors, making sure the illustrations seamlessly blend in.