UNIQLO

UNIQLO asked me to create a 100-square-meter mural for their new store in the historic center of Amsterdam. With the mural, I wanted to honor the iconic building and its location in the city. The store is located right at the flower market, which has been a landmark for centuries.

The building is designed in the Jugendstil style, which draws inspiration from natural elements, particularly flowers. This is why I wanted to bring flowers into the store’s design, with a starring role for the iconic Dutch tulip. As you walk up the stairs, it feels like you are walking through a flower field. I combined these flowers with the hustle and bustle of the city, showing Amsterdammers making their way up the stairs on their bikes or walking, all dressed in Uniqlo clothing.

We also created plexiglass sculptures of flowers and other illustrated elements to integrate the mural into the store environment.

In addition to the mural, I designed patches that UNIQLO sells at the RE:UNIQLO on the top floor. Here, they repair or recycle old clothing items. The patches are made from scraps generated during the clothing production process.