The Usual Hotel

W Green Agency approached me to create a set of illustrations for The Usual. This new hotel chain offers a unique combination of sustainability and luxury at affordable prices for all types of travelers.

I aimed to design illustrations that resonate with the brand's playful yet sophisticated character by blending lively scenes with simplistic line drawings. By doing so, I sought to give The Usual's digital and physical platforms a human touch.

Overall, the illustrations set adds a new dimension to The Usual's brand identity and helps them stand out in a crowded market. I'm excited to work with them in the future and expand the collection.